Efforts to combat these mistaken beliefs have made one thing clear: it’s much easier to scare people than it is to dispel fears, regardless of how dangerous and untrue they are. That’s not to say that it’s impossible to successfully communicate with parents who are anxious about vaccines. Unfortunately, the public-health community has very little clue as to how to do so—and they’ve been going about it the wrong way for years.
Source: newyorker.com
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