The business of the academy | Paul Campos @ Lawyers, Guns and Money
What I find particularly interesting about this is the extent to which university administrators have now internalized the norms of profit-maximizing businesses. In this evaluative context, recruiting admitted students is thought of as moving product, and apparently it would no more occur to an administrator that a faculty member would object to be asked to participate uncritically in this enterprise than it would occur to the manager of a car dealership that members of his sales force might object to being asked to participate uncritically in the enterprise of selling the dealership’s stock.